What I Do
I plan, build, and optimize ad campaigns on Facebook and Instagram — from audience research to creative strategy to scaling what works.
Campaign Strategy
- Funnel mapping: awareness → consideration → conversion
- Audience segmentation and lookalike modeling
- Budget allocation and bid strategy
- A/B testing frameworks
Creative & Copy
- Ad creative direction and feedback loops
- Copywriting for different funnel stages
- Video ad scripting and UGC briefs
- Dynamic creative optimization
Measurement & Optimization
- Conversion tracking and attribution setup
- Weekly performance reviews and adjustments
- ROAS and CPA optimization
- Retargeting and remarketing sequences
How I Work
I treat ad spend like it's my own money. Every dollar should be accountable. I start small, test aggressively, and scale only what's proven to work.
No vanity metrics. No "brand awareness" campaigns that can't be measured. Just clear goals, honest reporting, and continuous improvement.
Who This Is For
- Businesses ready to invest in paid acquisition
- E-commerce brands wanting to scale revenue
- Lead generation campaigns for service businesses
- App installs and product launches