What I Do
I set up Google Analytics 4 and Google Tag Manager so your data actually tells a useful story — not just pageviews, but the events and conversions that matter to your business.
GA4 Setup
- Property configuration and data stream setup
- Custom event tracking for key interactions
- Conversion goal configuration
- Enhanced measurement and e-commerce tracking
Google Tag Manager
- Container setup and organization
- Tag, trigger, and variable configuration
- Cross-domain tracking
- Server-side tagging when needed
Reporting & Dashboards
- Custom Looker Studio dashboards
- Automated reporting for stakeholders
- Funnel visualization and drop-off analysis
- UTM parameter strategy and campaign tracking
How I Work
Most businesses have analytics installed but configured incorrectly. I start with an audit of what's currently tracked, identify the gaps, and build a measurement plan that aligns with your actual business goals.
Clean data in, clear insights out.
Who This Is For
- Businesses that have GA4 but aren't using it effectively
- Anyone launching a new site and needs tracking from day one
- Marketing teams that need proper attribution
- Founders who want to make data-driven decisions