UTM Builder & Checker

Build GA4-ready URLs, validate them instantly, and understand exactly what every UTM parameter does.

UTM Builder

Website URL *

Website URL is required.

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

Campaign ID

Generated URL

UTM Checker

Paste any campaign URL to validate basic URL quality and UTM parameter coverage.

Campaign URL with UTM parameters

What are UTM parameters?

UTM parameters are tags added to a URL so analytics tools can identify where a visitor came from. They turn a normal link into a measurable campaign link by carrying context like source, channel, and campaign.

For reliable attribution, use utm_source, utm_medium, and utm_campaign every time. Add utm_term, utm_content, and utm_id when you need finer reporting.

Simple analogy: travel boarding pass

Boarding Pass Detail	Example	UTM Equivalent	Example UTM Value
Airline	SkyJet	utm_source	skyjet-newsletter
Travel class	Business	utm_medium	email
Trip purpose	Conference	utm_campaign	q4_product_launch

UTM Parameter Reference

Parameter	Description	Example
utm_source	Traffic source (platform/publication)	google, newsletter
utm_medium	Marketing medium	cpc, email, social
utm_campaign	Campaign name	spring_sale
utm_term	Paid keyword or audience term	running+shoes
utm_content	Variant identifier for A/B tests	hero_cta_blue
utm_id	Campaign ID (optional)	camp_2026_q3

UTMs make campaign performance measurable. Instead of “traffic went up,” you can answer which source, which medium, and which campaign actually drove sessions, leads, and revenue.